- Deepened product thinking and AI literacy through Generative AI accreditation and agentic AI workflow exploration.
- Sharpened delivery, adoption, and trust practices for mission-critical, high-stakes product environments.
Sena Lim
Product Leader
Summary
- 15+ years in digital product leadership, including 7+ years delivering high-stakes, policy-constrained platforms across mobility, agri-tech, and national infrastructure.
- Hired, led, and mentored cross-functional product teams of up to 5 at BlueSG and Yara (100% retention over 2 years), covering multiple product areas.
- Delivered BlueSG national EV system rebuild for 900+ vehicles and 1,500 endpoints with zero downtime, safeguarding operational continuity and public trust.
- Improved adoption (+14%) and safety (–12% incidents) across 4 countries at Neuron via IoT, AI onboarding, KYC automation, and city-compliant features.
- Scaled adoption to 3M+ users across 12 countries at Yara with inclusive, trust-first UX for low-digital-confidence users.
- Strong technical aptitude in APIs, IoT, and live-ops delivery; PSPO II & PSM I certified, with active learning in Generative AI, AI workflows, and Agentic AI.
Experience
Sabbatical
Sep 2024 - PresentBlueSG | Product Lead
Apr 2023 - Aug 2024
Led product strategy and delivery for Singapore’s national EV car-sharing platform (900+ EVs, 1,500+ lots, 30K+ active users), ensuring uninterrupted mobility and regulatory compliance.
- Maintained nationwide live operations during high-risk system rebuild with zero downtime.
- Aligned 9 new leadership stakeholders post-acquisition to a shared 2-year roadmap.
- Increased new user adoption by over 20% via market, user, and data-driven design.
- Hired and mentored a 5-person product team, embedding agile cadences and prioritization frameworks.
Neuron Mobility | Senior Product Manager, Rider Core Experience
Apr 2023 - Aug 2024
Owned end‑to‑end rider experience for Neuron’s urban micro‑mobility platform, impacting riders across 4 countries (AU, NZ, CA, UK) through IoT‑integrated software and compliant city launches.
- Raised rider activation by 14% and reduced public-space incidents by 12% with AI onboarding and CV-based parking guidance.
- Cut onboarding verification time by 99% (2–3 days to 3–5 seconds) through Jumio KYC automation.
- Piloted safety features with city councils to accelerate regulatory approvals.
Yara International | Senior Manager / Product Owner
Oct 2018 - Jun 2022
Led digital platforms for over 3M smallholder farmers, driving inclusive adoption across 12 countries globally in low‑connectivity, compliance‑sensitive environments.
- Scaled mobile adoption to 3M+ low-digital-confidence farmers in 12 countries through trust-first, offline-first onboarding.
- Hired, led, and mentored 4 cross-regional product teams with 100% retention over 2 years.
- Developed and launched 0-to-1 MVPs for loyalty and weather advisory tools through 60+ field research and pilot cycles.
GfK | Digital Project Manager, Digital Media
Apr 2016 - Sep 2018
Part of the Digital Media product team managing a SaaS media measurement platform for APAC, supporting Digital Partnerships’ multi‑million‑dollar deals (SGD 1M+ each) with global media clients.
- Delivered IMDA’s $2M Smart Nation audience insights platform for data-driven public campaigns.
- Supported multi-million-dollar digital media deals across APAC.
Appvantage Asia | Digital Project Manager
Aug 2014 - Mar 2016
Managed Daimler’s APAC SaaS automotive platform across 12 markets, enabling vehicle showcasing and financing (pricing, downpayment calculators) for prestigious automotive clients.
- Managed Daimler’s APAC SaaS automotive platform across 12 markets.
- Boosted online-to-offline conversion by 23% via multi-market SaaS rollout and localized journeys.
Appvantage Asia, Codigo, GlobalITCreations (Earlier Technical Roles)
April 2009 - July 2016- Delivered native iOS/Android and IoT solutions for public‑sector and automotive clients.
Education
BS Computer Science
University of Wollongong, 2012Diploma in Digital Entertainment Technology
Nanyang Polytechnic, 2009Certifications
Skills
- APIs & IoT
- Multi‑System & Live‑Ops Delivery
- Agile Product Delivery (JIRA, Confluence, Miro)
- Data Analytics (Amplitude, Mixpanel, Power BI)
- Generative AI & Agentic AI