15+ years in digital product leadership, including 7+ years delivering high‑stakes, policy‑constrained platforms across mobility, agri‑tech, and national infrastructure.
About Me
It Starts With Quiet Change
Quiet change can be the most powerful kind. I am passionate about creating systems that empower people to do their best work without demanding attention. The most impactful systems are not flashy; they are foundational, supporting people through change and making life better in lasting ways. Whether working with naval officers on operational tools, educators on reducing administrative load, or farmers adopting new technology, I am driven by the same goal: build clarity, strengthen trust, and make progress possible.
Finding the Magic in Structure
I have learned that structure is where the magic happens. My approach blends clarity of purpose, structured thinking, and steady experimentation, driven by a desire to help people work with confidence and focus. This mindset began in my family’s small game console shop in Malaysia, where RPG games sparked my love for progress and discovery. Studying game programming in Singapore showed me that the “magic” behind great systems comes from logic, structure, and disciplined iteration. These principles continue to guide me as I design tools that feel intuitive and supportive, even in complex environments.
Turning Mess Into Momentum
Messy problems are where I do my best work. I call myself a Clarity Alchemist — someone who turns confusion into shared progress. I build digital systems that bring clarity to complex, multi stakeholder environments, balance immediate delivery with long term sustainability, and win adoption by building trust rather than forcing change. My work spans public, private, and mission driven sectors, creating tools that people may not think about every day but rely on when it matters most.
Where Curiosity Takes Me Next
Curiosity keeps me moving forward. Outside of building digital systems, I bring the same mindset to personal pursuits. I run baking experiments in my kitchen, reworking traditional recipes into low carb, high protein versions. Like product management, it starts with a vision, evolves through small tests, and improves through refinement. I also strength train daily, where progressive overload reminds me that lasting change comes from steady, measurable steps.
Skills & Achievements
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Years of Experience
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Team Leadership & Mentorship
Hired, led and mentored cross‑functional product teams of up to 5 at BlueSG and Yara ( 100% retention over 2 years), covering 2–4 product areas including core experience, growth & expansion.
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National EV System Rebuild
Delivered BlueSG national EV system rebuild for 900+ vehicles, 1,500 lots, and 30K active users with zero downtime, safeguarding operational continuity and public trust during live migrations.
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Adoption & Safety Improvements
Improved adoption ( +14% ) and safety ( –12% incidents, 99% faster onboarding) across 4 countries at Neuron via IoT, AI onboarding, KYC automation, and city‑compliant features.
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Global User Scale
Scaled adoption to 3M+ users across 12 countries at Yara through inclusive, trust‑first UX for low‑digital‑confidence users, driving measurable confidence and retention gains.
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Technical Skills
- Strong technical aptitude in APIs, IoT, SaaS, and basic web & infra principles.
- PSPO II & PSM I certified, with active learning in Generative AI, AI workflows, and Agentic AI.
